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Leadership Spotlight: Leading with Intention

Hi, and a warm welcome to The Human Side of Business Podcast. I’m your host Ange MacCabe. I have the pleasure of introducing you to Laura Meyer, the founder of Envision Horizons.


Laura has helped over 150 brands build successful Amazon businesses through her agency and consultancy work. In addition to working with consumer product companies, Laura has a passion for supporting female-founded and mission-driven companies.


In this episode Laura and I dive into intentional leadership and discuss the strategies behind leading with intention.


Communication Is a Two-way Street


Laura Meyer: There absolutely needs to be a two way street of communication. And there's no question that my company has grown and improved in what we call, leveling up because of the feedback coming from the team. And I always tell new team members on their first day or their first week, don't be intimidated by me, raise your hand. This is not an organization where we're going to get upset or yell or do anything. If you have an idea, like, I want to hear the ideas because the reality is I don't want to have to come up with all the ideas. It's a lot of work to try and think everything, so perspectives from all levels of an organization are so important to have.


The Big Thing About Intentional Leadership


Laura Meyer: The big thing with intentional leadership and also just growing a business overall, it has to be a part of your company's goals or initiatives to be good leaders and to put an emphasis on your team. If it's not a primary focus, then you're not going to be good at it, plain and simple. It doesn't just come second nature to all of the leaders within your team. So you also need to think through, okay, how can I give the directors and managers within my organization autonomy in the kind of the subcultures that they want to produce while also having a consistency across the organization? And like everything, it takes work.


The strategies behind Intentional Leadership


Ange MacCabe: When it comes to intentional leadership, it's really getting strategic about how you're approaching things, both from the tactical side of things, so creating consistency, but also the human side of things to create continued momentum and create engagement as well.


Leadership EI-Q


Laura Meyer: I also think being a leader, you need to be self aware, knowing what you're good at, what you're not good at, and what you don't like doing. I will be very honest, I love people, I'm an extrovert, but I don't necessarily love managing people and training people. Like, I'm a salesperson at heart. I love driving new business. I love developing new programs. That is what I'm good at and that is what I love to do. So, looking forward to next year, that's really where I'm designing our org chart and our accountability chart to accommodate. Because I do have a team member who's wonderful at onboarding and training and making team members feel comfortable.


If you're interested in learning more from our Spotlight Leaders check out Dustin DeVries's Leadership Spotlight on: Facilitating Empowered Teams.


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